We protect what matters most - Whether it’s your family, your business, or your peace of mind, our team is committed to delivering dependable generator solutions tailored for life along the South Carolina coast. When the lights go out, we make sure you’re never left in the dark.
Our Story
Founded in 2024 by William Rusch, Myrtle Beach Generators was built on decades of real-world experience in the generator and electrical industries. After completing his apprenticeship in Washington D.C. and growing a successful generator company in Charleston—where he and his team completed over 3,000 installations—William launched Myrtle Beach Generators to bring the same expertise, integrity, and service to homeowners and businesses in the Grand Strand.
We started small, focused on residential installs, but quickly expanded as word spread about our one-day turnkey installations, transparent pricing, and friendly service. Today, we proudly serve Myrtle Beach, Murrells Inlet, Surfside, Little River, and Pawleys Island with a full range of generator solutions—from first-time installs to long-term maintenance and warranty repairs.
Our Mission & Vision
Our mission is to install, service, and maintain as many Generac generators as possible in Myrtle Beach and the surrounding areas. We’re dedicated to providing top-tier services that guarantee the safety and comfort of our customers during power outages. Through quality craftsmanship, timely communication, and fair pricing, we aim to bring exceptional value to every home we serve.
Our vision is to become the most trusted name in the Myrtle Beach generator market. We strive to set the standard for reliability and customer service in our industry—so when people think backup power, they think Myrtle Beach Generators.
Meet the Team Behind the Power
We’re a tight-knit, family-owned team with more than a decade of combined experience in the generator and electrical fields. From installations to inspections, our technicians are trained, certified, and constantly staying up to date on the latest equipment and safety standards.
We pride ourselves on clear communication, fast response times, and genuine care for our customers. We even roll up to the job in a converted ambulance outfitted for generator installs—a symbol of our efficiency, readiness, and sense of humor.
What Sets Us Apart
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Same-day installations
we handle electrical, gas, and setup in one visit -
Turnkey service
we manage everything from site surveys to final inspections -
Competitive pricing
our streamlined process keeps costs lower than the big-box guys -
Genuine care
we treat every home like it’s our own
We also offer annual maintenance plans and authorized warranty repairs for Generac, Briggs & Stratton, and Champion generators—ensuring long-term performance and support for every customer.
Proud to Serve Myrtle Beach and the Surrounding Communities
We live and work right here in the Lowcountry. That means we understand the urgency that hurricane season brings, the challenge of salt-air corrosion, and the importance of personal service.
Our commitment to this community runs deep. We’re not just a service provider—we’re a neighbor you can count on when it matters most.
Let’s Power Your Peace of Mind
Whether you’re ready for a new installation or need help maintaining your current system, Myrtle Beach Generators is here to help. Contact us today to schedule a free consultation, and let’s make sure your home or business stays powered—no matter the weather.
